We’d all like our blog posts to be effective. To generate traffic (of the relevant variety!) and draw new prospects in. Once those visitors reach our blog, we’d like them to read what we’re saying, or at least stick around long enough to not negatively impact our bounce rates. All too often, though, our blog… read more
Category Archives: Website
Innovative Ways to Create Content
In the world of online marketing, there are countless businesses selling the same thing, and countless blogs sharing the same information. In short, everyone is pulling from the same well of information. What will make your business stand out is how you share that information. More and more, businesses are hiring creative writers to create… read more
How to Use Audio in Your Blog
Think your content strategy’s sound? If it includes audio it might be! While text-only blog posts may have been the go-to back during the early days of Web 2.0, consumer preferences are changing. Today most of us just aren’t that crazy about being met with a giant wall of text—instead, we want variation! This means… read more