Images matter. Whether you’re sharing on social media, designing your product pages, or creating blog posts. In today’s increasingly on-the-go society, images grab attention and hold it. They can intrigue, draw people in, and make your content more memorable. From an SEO perspective, they can also help your posts rank better in search engines as… read more
Author Archives: Carrier Pigeon Effect
Video SEO: The Best Way to Format a Video to Get It to Rank
If a picture is worth a thousand words, then a video is worth ten-thousand. Videos are an important marketing tool and one of the most popular features of most major social media platforms like Facebook, Instagram, and Twitter. Users crave video content and crafting unique, fun, and engaging videos that can help your campaign or… read more
Innovative Ways to Create Content
In the world of online marketing, there are countless businesses selling the same thing, and countless blogs sharing the same information. In short, everyone is pulling from the same well of information. What will make your business stand out is how you share that information. More and more, businesses are hiring creative writers to create… read more
How to Use Audio in Your Blog
Think your content strategy’s sound? If it includes audio it might be! While text-only blog posts may have been the go-to back during the early days of Web 2.0, consumer preferences are changing. Today most of us just aren’t that crazy about being met with a giant wall of text—instead, we want variation! This means… read more
Case Study: 5 Videos That Went Viral With Little to No Budget
Video has come a long way since the early days of grainy black-and-white footage. Today, video content is largely digital –and it’s all about online streaming. People love watching content online and 55% of us watch online videos at least once a day. It’s estimated that by 2022, video will account for 82% of all… read more
Tips for Creating Infographics
There’s an infographic for everything these days. From weather patterns to sales data, fundraisers, ice cream flavors, and real estate. (Check out this one on if browsers were celebrities), this visual and content-based method of sharing data is only continuing to grow in popularity. There are even infographics on infographics —very meta! Today, there are… read more
The Best Times to Post on Social Media
It’s no secret that social media has transformed the lives of billions of people. It’s changed how we interact with others, how we find information, and yep, how we waste time. Most of us use social media on a daily basis, and for better or worse it’s having a tremendous impact on our lives. In… read more
Your Guide to Content Creation
It’s safe to say that the digital age has completely transformed how we communicate. From the advent of smartphones to the rise of social media, everyone’s connected, and always consuming. All of this noise though, means that consumers are increasingly blocking out many messages. The average person comes in contact with some 5,000 ads per… read more
How to Optimize Your Content Creation Process: Tips, Tricks, and Tools
Boring, mediocre content isn’t too difficult to create. Exceptional content, on the other hand –the kind that results in views, clicks, and even conversions –that type of content, is a lot harder to come by. But for many business owners, creating excellent content really isn’t something that they prioritize. After all, as long as there’s… read more
8 Tips for Creating Clickable Titles
If you are looking for clicks on your website or blog, then it’s absolutely essential that you create winning headlines. A good headline isn’t just a few fancy words to top off your article or summarize what it’s about, instead, it’s your opportunity to grab your readers’ attention –and your only shot at convincing them… read more