One of the most efficient and cost-effective ways to grow your business today is via social media. But only if you’re doing it right. At its worst, social media can be a great way to connect with potential customers, cultivate a following, draw new prospects in, and even make sales. At its worst, it can… read more
The Value of Images In Your Posts
Images matter. Whether you’re sharing on social media, designing your product pages, or creating blog posts. In today’s increasingly on-the-go society, images grab attention and hold it. They can intrigue, draw people in, and make your content more memorable. From an SEO perspective, they can also help your posts rank better in search engines as… read more
Elements of Viral Content
Finding the secret to make a particular piece of content go viral can be tricky. There is no one-size-fits-all formula, but there are specific methodologies you can use to improve the odds of your content blowing up. The complicated aspect of content marketing is that you can invest untold amounts of hard work and money… read more
Create Good Content: Tips to Crush the Competition
We’d all like our blog posts to be effective. To generate traffic (of the relevant variety!) and draw new prospects in. Once those visitors reach our blog, we’d like them to read what we’re saying, or at least stick around long enough to not negatively impact our bounce rates. All too often, though, our blog… read more
Video SEO: The Best Way to Format a Video to Get It to Rank
If a picture is worth a thousand words, then a video is worth ten-thousand. Videos are an important marketing tool and one of the most popular features of most major social media platforms like Facebook, Instagram, and Twitter. Users crave video content and crafting unique, fun, and engaging videos that can help your campaign or… read more
Innovative Ways to Create Content
In the world of online marketing, there are countless businesses selling the same thing, and countless blogs sharing the same information. In short, everyone is pulling from the same well of information. What will make your business stand out is how you share that information. More and more, businesses are hiring creative writers to create… read more
How to Use Audio in Your Blog
Think your content strategy’s sound? If it includes audio it might be! While text-only blog posts may have been the go-to back during the early days of Web 2.0, consumer preferences are changing. Today most of us just aren’t that crazy about being met with a giant wall of text—instead, we want variation! This means… read more
Case Study: 5 Videos That Went Viral With Little to No Budget
Video has come a long way since the early days of grainy black-and-white footage. Today, video content is largely digital –and it’s all about online streaming. People love watching content online and 55% of us watch online videos at least once a day. It’s estimated that by 2022, video will account for 82% of all… read more
Tips for Creating Infographics
There’s an infographic for everything these days. From weather patterns to sales data, fundraisers, ice cream flavors, and real estate. (Check out this one on if browsers were celebrities), this visual and content-based method of sharing data is only continuing to grow in popularity. There are even infographics on infographics —very meta! Today, there are… read more
The Best Times to Post on Social Media
It’s no secret that social media has transformed the lives of billions of people. It’s changed how we interact with others, how we find information, and yep, how we waste time. Most of us use social media on a daily basis, and for better or worse it’s having a tremendous impact on our lives. In… read more